Category Archive for: Creativity

Balancing Functionality with Creativity

Balancing Functionality with Creativity I have always figured this to be a huge challenge! A client brief traditionally moves from the Client Servicing/Account Manager to the Creative Head/Art Director and then onto the execution team in the Agencies. The Account Managers are mostly hardcore networking and business development people, with good business sense and strong…

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I read somewhere, Brands are not company names, Brands are not the Logo, Brands are not even what you say they are, Brands are simply the GUT FEEL of your customers and potential customers, about what YOU are. How true. Today everything , everyone, every entity aspires to have a Brand Equity. The sentiment has…

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