Project: The requirement was to reposition the Brand, which lacked a corporate image and was not performing well against the key competitor, Tata Tiscon.
Execution: We created a fresh look for the Logo, Brochure, tagline and website as well as redesigned the Dealer and Channel partner collateral. The “In-store” branding of JSW Shoppe and complete branding of JSW DISHA: Store in Store format was conducted to infuse freshness into their infrastructure.
This repositioning to their cherished clientele was communicated through an Ad campaign for Newspapers and Magazines along with out of Home Campaign at Airports, Bus Shelters and other strategic locations.
Tags: 360 Integrated Marketing