Company ethos: The Wahl Clipper Corporation is the world’s largest manufacturer of electrical hair clippers. They conquered the market through quality and precision with the aim of creating products focused on the end user. Wahl has a range of products for consumer as well as animal products.
Project: Wahl being a global leader, wanted to enter the Indian market. Positioning was to be such that it reflects WAHL as the top of the range product with options available for low end consumers as well with a huge advantage of having first in the segment after sales service center.
Execution: This ambitious target required an integrated approach, thus we created different communication strategies for all 3 products. Wahl needed 360 brand communication support, we designed e-mailers, brochures, flyers and took care of their Retail branding, event branding, store &mall activations, product stands, etc. Not only this we carefully constructed Wahl’s Ad campaign and Digital Campaigns so as to position them above their competitors.
Tags: ALT Branding Campaign